Retail & Consumer Goods

For A Better World


Global Market Disruptions Are Increasing The Pace of Digital Innovation

Our team is experienced recruiting diverse leaders that implement transformational strategies, build creative teams and inspire digital innovation.

Market Disruption

Technologies are changing how consumer products are sold, how products are delivered and how companies compete. The impact of these new innovations on the global economy, the supply side of markets and on consumers are significant. Disruption has started in mature domestic markets and as more consumers are connected to the internet – in emerging markets – this trend quickly follows in higher growth markets. Greater connectivity between consumer demand and product supply are increasing the pace of industry innovation.

Digital Transformation

New ways of working and delivering information have been introduced, which creates new online economies and transformative change in the physical economy. Consumer behaviors are drastically changing as more shoppers shift online. Firms are focused on finding the right balance between digital and physical presence without negatively impacting brand perception or customer loyalty. With mounting pressure from Amazon, traditional retailers are being forced to transform digital platforms.


Retailers are focused on decreasing price by creating supply chain efficiencies, and increasing customer experience, brand loyalty and cross-selling opportunities. Consumer demand for more fully unified shopping experiences are forcing retailers to build next generation omni-channel platforms, integrated with a greater number of external partners and entering into increasingly more complex international payment ecosystems. More sophisticated open architectures are required to capitalized on partnerships, but also introduce new risks.


As online users increase, so does the need for greater cybersecurity. Security breaches have become all the more pervasive. Fighting cyber-fraud requires greater preparedness through partnerships between companies, law enforcement agencies and regulators. Security experts improving the effectiveness of cyber-threat protection initiatives using computer simulations.


Product marketing on social media has risen dramatically and the technologies used to track consumer behaviors. Companies are acquiring greater amounts of consumer data. Significant privacy regulations have been rolled out in Europe, but the U.S. is behind the curve. Facebook, Twitter and Google use machine learning and natural language to improve their advertising and monetization strategies. However, when consumers share their personally identifiable information with third parties, many, both in the U.S. and in Europe, do not understand these interactions and their consequences.

Emerging Technology

Innovative new ways of driving operational efficiency are transforming the industry. Retailers are leveraging computer vision to identify new supply chains, artificial intelligence to predict which products are of interest to consumers, and warehouse robotics to create greater logistical efficiency. Grocers are investing significantly to create in-store digital experiences using touch screens, scanners and interactive apps. Firms are building enterprise digital transformation teams to ensure sustainability in this rapidly changing industry.


The ability to predict consumer behaviour or even product interests has immense implications on business. Machine learning can replace the need for retailers to hire humans to develop marketing strategies. Using algorithms, machines can target customers based on demographic data, find the best way to deliver the right messages, sell the right products and automatically create, retain, and extend customer relationships.


The is increasing competition as consumers are able to more easily compare product prices online. Firms work to reduce their prices by finding more efficient supply chains and smarter logistical systems. Opportunities for the use of AI in product packaging are also reducing operational costs through automated product design and distribution. A common solution in reducing price is to use data analytics to understand demand patterns and to increase the supply of goods to serve customers’ needs.

Our Approach

Our team brings a fresh perspective on the dynamic nature of the retail and consumer goods industry. We leverage proprietary sourcing technologies to analyze talent data, form hypotheses and engage candidates. This systematic and data oriented approach allows us to uncover unique sourcing channels, create greater diversity in talent pipelines and build higher levels of trust in decision making.

We can help you hire leaders that can inspire a digital transformation?

Areas of Specialization


Digital Product Management

Human Centered Design

Cyber Security

Artificial Intelligence

Data Science

Functions Supported

Technology &


Sales &




Legal &





President & Founding Partner

David McInnis

David has 17 years of global recruitment experience and is Founding Partner of Willard Powell. Prior to founding Willard Powell, David worked with Leathwaite International, a global executive search firm. Before his employment with Leathwaite, David worked for Wachovia Securities (now Wells Fargo Securities) supporting the firm’s Investment Banking & Capital Markets Technology group. David is a graduate of Lasell College in Newton, MA, where he received a Bachelor of Science in Business Management with a concentration in Management Information Systems. David also serves as a Trustee on Lasell’s Board.


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